Marketing New Homes Online for Home Builder Sales
“Feature your Inventory Homes on SpecHomes.com and drive an overwhelming response from active home buyers on the internet!” A Featured SpecHomes.com listing will appear in some of the most prominent sections of the site as well as appearing highlighted in our inventory home search results. Your featured listing will get premium visibility and increase the audience for your [...]
Home builders are you blogging? You should be. In fact, whether you are a custom or production home builder with 1, 10, or 10,000 employees, all of you should be blogging! Why? Search engine optimization. It’s no longer a secret that online, fresh content is king. “Content” meaning articles, videos, podcasts, and text links which usher [...]
For complete information about the MIRM designation, please visit www.nahb.org/mirminfo. The National Association of Home Builders’ National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) have officially changed the name of their MIRM designation to “Master in Residential Marketing” after the NAHB Executive Board passed the motion at the 2010 Spring Board of [...]
According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the home buying process on the Internet. It seems that those statistics have yet to reach the advertising and marketing departments for a majority of the home building industry. See also, Home Builders Are You Blogging? One Texas home builder [...]
New home prospects can now tell Google which sites to show them search results from. According to Google, “The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results from your preferred [...]
Let go of information… holding onto it can destroy the new home sales process. In the best selling book “Idea Virus,” Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just theory, but an observation of how effective messages move through the lines of digital communication. Information technology has broaden the [...]
Multiply your efforts by marketing new home properties to local affinity and social groups. Individuals and companies that offer specialized services serve “niche markets” and usually well compensated; and usually at a premium price compared with those who attempt to be everything to everybody. The truth is, there are just too many different types of groups and [...]
