Marketing New Homes Online for Home Builder Sales
Multiply your efforts by marketing new home properties to local affinity and social groups. Individuals and companies that offer specialized services serve “niche markets” and usually well compensated; and usually at a premium price compared with those who attempt to be everything to everybody. The truth is, there are just too many different types of groups and [...]
A few years ago, I was driving to a friend’s new home for the first time. Jamane Williams and his wife Alecia, were first time home buyers in a freshly built new home community not far from where I grew up in Houston, Texas. He called me with great excitement and enthusiasm for the new home that they [...]
Let go of information… holding onto it can destroy the new home sales process. In the best selling book “Idea Virus,” Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just theory, but an observation of how effective messages move through the lines of digital communication. Information technology has broaden the [...]
According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the home buying process on the Internet. It seems that those statistics have yet to reach the advertising and marketing departments for a majority of the home building industry. See also, Home Builders Are You Blogging? One Texas home builder [...]
For complete information about the MIRM designation, please visit www.nahb.org/mirminfo. The National Association of Home Builders’ National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) have officially changed the name of their MIRM designation to “Master in Residential Marketing” after the NAHB Executive Board passed the motion at the 2010 Spring Board of [...]
New home prospects can now tell Google which sites to show them search results from. According to Google, “The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results from your preferred [...]
The General Services Administration reached agreements with popular social media networks like Facebook and YouTube to allow agencies to use the service. Previously, elements of the terms of these services blocked the government from using them. So what’s a government to do? The “agreements” resolve legal concerns and conditions having to do with liability, endorsements, [...]
