Marketing New Homes Online for Home Builder Sales
For complete information about the MIRM designation, please visit www.nahb.org/mirminfo. The National Association of Home Builders’ National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) have officially … [Read more...]
The General Services Administration reached agreements with popular social media networks like Facebook and YouTube to allow agencies to use the service. Previously, elements of the terms of these services blocked the government from using … [Read more...]
As new home sales agents, we often find ourselves looking back on the "game-tape" of the events that were played out on life's field that day. At times we may be searching for answers, meaning, direction, and are left wondering, "Where did the … [Read more...]
A few years ago, I was driving to a friend's new home for the first time. Jamane Williams and his wife Alecia, were first time home buyers in a freshly built new home community not far from where I grew up in Houston, Texas. He called me … [Read more...]
Multiply your efforts by marketing new home properties to local affinity and social groups. Individuals and companies that offer specialized services serve "niche markets" and usually well compensated; and usually at a premium price compared … [Read more...]
New home prospects can now tell Google which sites to show them search results from. According to Google, "The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. … [Read more...]
Let go of information... holding onto it can destroy the new home sales process. In the best selling book "Idea Virus," Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just … [Read more...]
"Feature your Inventory Homes on SpecHomes.com and drive an overwhelming response from active home buyers on the internet!" A Featured SpecHomes.com listing will appear in some of the most prominent sections of the site as well as appearing … [Read more...]
According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the home buying process on the Internet. It seems that those statistics have yet to reach the advertising and marketing … [Read more...]
Home builders are you blogging? You should be. In fact, whether you are a custom or production home builder with 1, 10, or 10,000 employees, all of you should be blogging! Why? Search engine optimization. It’s no longer a secret that online, fresh content is king. “Content” meaning articles, videos, podcasts, and text links which usher [...]
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