Marketing New Homes Online for Home Builder Sales
For complete information about the MIRM designation, please visit www.nahb.org/mirminfo. The National Association of Home Builders’ National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) have officially … [Read more...]
Multiply your efforts by marketing new home properties to local affinity and social groups. Individuals and companies that offer specialized services serve "niche markets" and usually well compensated; and usually at a premium price compared … [Read more...]
Let go of information... holding onto it can destroy the new home sales process. In the best selling book "Idea Virus," Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just … [Read more...]
According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the home buying process on the Internet. It seems that those statistics have yet to reach the advertising and marketing … [Read more...]
A few years ago, I was driving to a friend’s new home for the first time. Jamane Williams and his wife Alecia, were first time home buyers in a freshly built new home community not far from where I grew up in Houston, Texas. He called me with great excitement and enthusiasm for the new home that they [...]
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